JAM
EXTRAORDINARY BRAND CONTENT, SEAMLESSLY ACTIVATED.
Jam are a global creative production & localisation agency.
Over the past five years they have built up an impressive client list
including Amazon, FIFA and Deliveroo. Partnering some of biggest and
best creative agencies, like Wieden & Kennedy along the way.
BAGGI partnered Jam on the Retail Trust film, so we were delighted
when they asked us help reposition their brand and refresh the identity
in order to help the agency grow up and scale, without losing the Jam DNA.
.
THE SHORT AND THE LONG
Recent reports into advertising creativity* clearly indicate that there has been a decline in advertising effectiveness due to over-reliance on performance marketing and short-term sales activation.
And yet brand building is proven to create long-terms sales growth
(through emotion). So it's still massively important to balance the short and
the long. Jam can be the guardians of the long, whilst activating the short
- delivering emotion and relevance.
* Lemon - by Orlando Wood & System 1 for the IPA.
JAM's ability to fuse together extraordinary brand content with seamless delivery -
to combine the short and long - inspired a dynamic red thread that
connects clients brands with their customers, in the right place, at the right time.
A flexible, striking identity with strong distinctive assets, built for the digital world.
THE RED THREAD
FLYING COLOURS
After presenting the refreshed brand at a series of new business
networking events, owner and co-founder of Jam, Neil Lane, said:
"Yesterday was a great test of the new branding and it passed with more than just flying colours - its way beyond anything we could have hoped for! A big thank you BAGGI. I was so unbelievably proud of the Jam team and how we presented our company yesterday.
You have given us a new purpose and a renewed energy."