SILVERDOOR
OPENING DOORS TO A WORLD OF OPPORTUNITY
Considering relocation or business travel? SilverDoor is the global leader in the serviced apartments and corporate housing industry. A hugely successful company built on the reputation and quality of service its people provide to customers worldwide.
BAGGI were absolutely thrilled to be briefed by SilverDoor to create a new brand strategy that captures the essence of the organisation – one that builds on equities from the past 25 years, prepares for the next stage of growth, and inspires all “Silverdoorians.”
To help fulfil and articulate SilverDoor’s vision to be the number one choice for business professionals travelling globally. Providing quality accommodation with honesty, integrity and care.​​
PEOPLE
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“For twenty-five years it has been the people within SilverDoor who have made the company what it is today. Who they are, what they do and how they do it embody everything that is exceptional about SilverDoor.” Marcus Angell, Founder and Chairman.
We’ve come across many organisations that claim to have a clear differentiator when it comes to their people. Only very occasionally is that really the case. But from the moment we met founders Marcus and Angie, visited SilverDoor offices, spoke to clients, partners and travellers, we realised it was an undeniable truth.
The combination of an award-winning culture - passionate people with a huge amount of honesty and integrity, creating superb client and partner relationships - with innovative, class-leading technology, makes SilverDoor so distinctive from its competitors. Giving clients the personal approach they want, with the innovation they need.
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The work with SilverDoor was the result of research, collaboration, and reflection. Together, we gathered insights, conducted multiple interviews, engaged with clients, partners, and visited key office locations to shape a brand that stays true to SilverDoor’s identity, whilst carefully considering the needs of their customers.
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BAGGI created a new purpose, positioning, pillars, values and personality that have been brought to life by SilverDoor and their colleagues brilliantly around the world - from a series of short films to a little book of big ideas, from office environments to client presentations. The new brand has been embraced and truly enhanced by SilverDoor’s people – ready for the next stage of growth.
“Mark shared his remarkable knowledge of all things branding to help SilverDoor deliver a fully refreshed brand messaging project which retains and celebrates the essence of who we are and what we believe in. Mark’s attention to detail and willingness to devote significant time and energy into creating a meaningful and powerful campaign has provided SilverDoor with a refined and considered brand messaging framework. I would not hesitate to engage BAGGI again in future and I recommend his services wholeheartedly.”
Stuart Winstone, CEO SilverDoor