top of page
5Gen_Webinar_WebsiteHeader (1920 x 1080 px).png

FIVEGEN

FIVE GENERATIONS, ONE WORKFORCE

​

Your workforce is not one audience. It is part-time colleagues. Store managers.

Head office teams. Distribution workers. Parents. Carers. Graduates. Retirees returning to work. So why should your wellbeing strategy treat everyone the same?

​

​

INFINITELY MORE THAN FIVE TYPES OF PEOPLE

​How can employers make wellbeing support relevant to people with different lives, pressures and working patterns?

​

In this Soul Food report, BAGGI brings together expert insights from wellbeing, HR, financial wellbeing and retail law to explore five principles:

1

Understand circumstances beyond generational stereotypes, built around situations people actually recognise and matter in their lives right now.

DESIGN FOR LIVES, NOT LABELS

Peer-led communication is critical - equip trusted colleagues and managers with the right tools to drive awareness and help bridge the generational gaps

PEOPLE MAKE SUPPORT FEEL REAL

3

WELLBEING IS A BRAND EXPERIENCE

5

Meet people where they are. Different personas engage very differently with wellbeing, so offer relevant, more usable ways into support.

​

CHOICE IS THE NEW INCLUSION

2

4

SHOW PEOPLE YOU HAVE THEIR BACK

Turn care into visible action - when people feel trained, recognised and protected their intent to quit drops sharply.

Make the employee experience live up to the brand promise. Consistent care, backed by action strengthens belief in the business. and brand.

OUR PANEL OF EXPERTS

​The latest Soul Food report draws on our webinar panel discussion with leaders in retail, wellbeing, financial wellbeing, product innovation and retail law.

​​​

Meet our experts. Massive thanks for your insights and opinions.​​​​

Jane.jpeg

Jane Clifford

People Director

Brewers Decorator Centres

Poppie Foakes.jpeg

Poppie Foakes

Director of Product & Innovation

Retail Trust

Cliff Lee, Director of Wellbeing Services, Retail Trust_edited.jpg
Nathan.jpeg

Cliff Lee

Director of Wellbeing Services 

Retail Trust

& Board Member at EAPA

​

Nathan Peacey

Partner & Retail Sector Lead

Foot Anstey​

Keerti.jpeg

Keerti Baker

Marketing Director

Lifetime Financial Management

Mark.jpeg

Mark Baxter

Founder

BAGGI

WATCH THE WEBINAR

To discover more tips download the report here:

_5Gen_Website_DownloadForm.png

Had a good rummage around?

There's plenty more where that came from.

Get hold of it here...

By submitting this form you agree to our Privacy Policy. 

Download

©2026 Produced by Baggiboy. Engineered by Wix.com

BAGGI members of the Design & Business Association (DBA)
bottom of page