.png)
FIVEGEN
FIVE GENERATIONS, ONE WORKFORCE
Your workforce is not one audience. It is part-time colleagues. Store managers.
Head office teams. Distribution workers. Parents. Carers. Graduates. Retirees returning to work. So why should your wellbeing strategy treat everyone the same?
INFINITELY MORE THAN FIVE TYPES OF PEOPLE
How can employers make wellbeing support relevant to people with different lives, pressures and working patterns?
In this Soul Food report, BAGGI brings together expert insights from wellbeing, HR, financial wellbeing and retail law to explore five principles:
1
Understand circumstances beyond generational stereotypes, built around situations people actually recognise and matter in their lives right now.
DESIGN FOR LIVES, NOT LABELS
Peer-led communication is critical - equip trusted colleagues and managers with the right tools to drive awareness and help bridge the generational gaps
PEOPLE MAKE SUPPORT FEEL REAL
3
WELLBEING IS A BRAND EXPERIENCE
5
Meet people where they are. Different personas engage very differently with wellbeing, so offer relevant, more usable ways into support.
CHOICE IS THE NEW INCLUSION
2
4
SHOW PEOPLE YOU HAVE THEIR BACK
Turn care into visible action - when people feel trained, recognised and protected their intent to quit drops sharply.
Make the employee experience live up to the brand promise. Consistent care, backed by action strengthens belief in the business. and brand.
OUR PANEL OF EXPERTS
The latest Soul Food report draws on our webinar panel discussion with leaders in retail, wellbeing, financial wellbeing, product innovation and retail law.
Meet our experts. Massive thanks for your insights and opinions.

Jane Clifford
People Director
Brewers Decorator Centres

Poppie Foakes
Director of Product & Innovation
Retail Trust


Cliff Lee
Director of Wellbeing Services
Retail Trust
& Board Member at EAPA
Nathan Peacey
Partner & Retail Sector Lead
Foot Anstey

Keerti Baker
Marketing Director
Lifetime Financial Management

Mark Baxter
Founder
BAGGI
WATCH THE WEBINAR
To discover more tips download the report here: